semiotics

n.记号语言学,症候学

符号学；符号论；符号学家；符号系统

名词

1. Semiotics is the study of signs and symbols and how they are used to communicate meaning.
符号学是研究符号和符号如何被用来传达意义的学科。
2. The semiotics of advertising aims to understand how advertisements use signs and symbols to persuade consumers.
广告符号学旨在理解广告如何使用符号和符号来说服消费者。